COMPANY NEWS

Semex USA and Ultimate Genetics Form Marketing Alliance

Madison, Wisconsin - Semex USA and Ultimate Genetics have formed a marketing alliance to offer an expanding variety of genetics and opportunities for you, our customers. We began researching the possibility of a marketing alliance during the fall of 2007. Utilizing Semex USA's national distribution network and Ultimate Genetics' strong presence in the southern United States will help each company expand their dairy and beef product offerings to satisfy your needs.

Semex USA, formed in 1996, is a subsidiary of the largest cooperatively owned A.I. company in the world, Semex Alliance of Guelph, Ontario, Canada. Semex USA was founded on the basic principles of balanced breeding: profitability from high production and correct conformation. Semex USA remains true to our successful philosophy by marketing that balanced breeding approach in today's dairy and beef industries through a network of over 100 authorized representatives across the United States. Our representatives are more than a supplier of semen; they have the knowledge and expertise to consult on all aspects of cattle management, no matter the size or type of operation.

"Semex USA's marketing alliance with Ultimate Genetics is all about servicing customer needs. The combined strengths of Semex and Ultimate Genetics will provide top genetics, expert service, and reproductive consulting to meet the needs of both dairy and beef producers across the United States and the world," stated Joe Horkan, Semex USA General Manager, "I look forward to the future as we work with Ultimate Genetics because we share two key business principles. We both strive to supply only the highest quality products and we have a strong dedication to customer service."

Ultimate Genetics, LLC was formed in 1996 by the purchase acquisition of Medina Valley Genetics. Since that time Ultimate Genetics has become a leader in BEEF genetic distribution across the United States and the world.

"Ultimate Genetics is committed to broadening its bovine genetic offering and strengthening its distribution channels for both Bos indicus and Bos taurus cattle across the United States and the world to better serve both the beef and dairy industries," stated Richard Hood, Ultimate Genetics Vice President of Marketing, "We have been exploring synergies that made sense in the market place. Semex's commitment to quality products and superb customer service along with an even blend of genetics made it a logical decision to form a marketing and distribution agreement. We are very excited about the future of this partnership and look forward to expanding both companies' genetic services to the industry together."

As we continue to listen to you, our customer, we will continue to develop our business to satisfy your needs. Together Semex USA and Ultimate Genetics have the ability and the genetics available to create a complete offering based on our solid, sound breeding philosophy that meets your needs.